In my 3 years+ on AV magazine I have attended numerous seminars/press conferences regarding interactive whiteboards. Every single one has spoken about the successes of the product within the educational sector. Which has led me to ask the same question at almost every event; “Will you be trying to enter the corporate market?”, to which the answer was inevitably, “We are hoping to, but will be concentrating on education market for the time being..”
This may finally about to change, with Smart’s announcement last week they are to concentrate their focus and resources to push whiteboards for use in the corporate market.
We await the results with interest…
One surprise to come from the event was that the company doesn’t see voting systems as part of their sell to corporates. Smart and Steljes obviously know what they are doing (you don’t win 57 per cent market share without doing so) but I can’t help but feel this is a missed opportunity. Both products are impressive, and have a place in the corporate market, so why only showcase one?
